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Restau­rant

Beet Rotterdam

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doel

Voor een chique visrestaurant menukaarten ontwerpen in de huisstijl.

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oplossing

grafisch ontwerp
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Ik werd benaderd door de marketing man van Beet Rotterdam of ik de menukaarten kon ontwerpen. Het moest een chique uitstraling krijgen en tegelijk alle gerechten een plek geven.

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Passend bij een chique restaurant heb ik op basis van het logo de menukaarten ontworpen. Het ging er vooral om om alle tekst passen en stijlvol op het menu te plaatsen.

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menukaart

Hoe orden je een grote hoeveelheid tekst op een logische en overzichtelijke manier. Dat was het vraagstuk en hieronder het resultaat.
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typografie

Op basis van het lettertype van het logo hebben we de menukaart ontworpen. Hier hebben we zelf nog een lettertype bij gezocht. Door te spelen met vet, light en groot of klein en verschillende kleurtinten maken we onderscheid tussen de verschillende elementen.
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RGB

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#d8ae00

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RGB

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#e9cd7b

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RGB

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#000000

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RGB

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#ffffff

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kleuren

De kleuren goud, wit en zwart zijn chique kleuren, deze passen bij een luxe restaurant. Zwart en geel zaten sowieso al in de huisstijl, dus met de goudtint en wit hebben we hier een extra dimensie aan gegeven.
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